Thursday’s NCAA Tournament Games Increase Year-Ago Ratings Performance

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Thursday’s NCAA Tournament Games Increase Year-Ago Ratings Performance

Turner Sports and CBS Sports’ exclusive coverage of the 2014 NCAA Division I Men’s Basketball Championship – across TBS, CBS, TNT and truTV – is delivering its highest viewership in 21 years (since 1993). Through last night (Thursday, March 27), the NCAA Tournament is averaging 9.3 million total viewers, up 3% through the same period last year (9.0 million total viewers), based on Nielsen Fast Nationals.

The tournament is averaging a 6.0/13 U.S. HH rating/share, up 2% over a 5.9/12 to date in 2013. The 6.0/13 U.S. HH rating/share is the highest rating to date for the tournament in 16 years (6.1/14 rating in 1998).

NCAA Tournament action continues with coverage of the Regional Semifinals tonight, Friday, March 28 (7:00 PM.-12:00 AM, ET) with all games available in their entirety on TBS and CBS. Coverage will begin with the Infiniti NCAA Tip-Off pregame show at 6:00 PM, ET on TBS.

This weekend’s Regional Finals will feature Florida vs. Dayton on Saturday, March 29 at 6:09 PM, ET followed by Arizona vs. Wisconsin at 8:49 PM, ET on TBS, the first time the Elite Eight will be televised on cable. CBS will exclusively broadcast Sunday’s Regional Final coverage with game coverage beginning at 2:00 PM, ET.

Source: Nielsen Media Research, Fast Nationals, Live +SD data stream through Sweet 16 Thursday of the NCAA Men’s Basketball Tournament. 3/18/14 to 03/27/14 vs. 03/19/13 to 03/28/13. 2014, 2013, 2012 and 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data.

LAST WEEK’S TOP 10 BROADCAST SERIES

SeriesNet.A18-49Viewers
Source: Nielsen Media Research // 08/28/17 - 09/03/17
Florida St./AlabamaABC3.9012.34 million
A. Got Talent (Tue.)NBC2.6013.13 million
A. Got Talent (Wed.)NBC1.9011.09 million
Big Brother (Wed.)CBS1.806.13 million
Big Brother (Sun.)CBS1.705.65 million
Bachelor in Para. (Mon.)ABC1.505.05 million
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American Ninja WarriorNBC1.406.11 million
W. Virginia/VA. TechABC1.304.65 million
Bachelor in Para. (Tue.)ABC1.304.36 million

TV WATCH TOP 10: 2016-17 SEASON AVERAGES

SeriesNet.A18-49Viewers
Sunday Night FootballNBC6.9620.21 million
Thursday Night FootballCBS4.9614.74 million
The Big Bang TheoryCBS3.0413.81 million
EmpireFOX2.727.62 million
This Is UsNBC2.689.82 million
America's Got TalentNBC2.6312.81 million
The BachelorABC2.357.36 million
The Voice (Mon.)NBC2.2210.35 million
Modern FamilyABC2.116.88 million
Grey's AnatomyABC2.067.85 million