Thursday’s NCAA Tournament Games Increase Year-Ago Ratings Performance

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Thursday’s NCAA Tournament Games Increase Year-Ago Ratings Performance

Turner Sports and CBS Sports’ exclusive coverage of the 2014 NCAA Division I Men’s Basketball Championship – across TBS, CBS, TNT and truTV – is delivering its highest viewership in 21 years (since 1993). Through last night (Thursday, March 27), the NCAA Tournament is averaging 9.3 million total viewers, up 3% through the same period last year (9.0 million total viewers), based on Nielsen Fast Nationals.

The tournament is averaging a 6.0/13 U.S. HH rating/share, up 2% over a 5.9/12 to date in 2013. The 6.0/13 U.S. HH rating/share is the highest rating to date for the tournament in 16 years (6.1/14 rating in 1998).

NCAA Tournament action continues with coverage of the Regional Semifinals tonight, Friday, March 28 (7:00 PM.-12:00 AM, ET) with all games available in their entirety on TBS and CBS. Coverage will begin with the Infiniti NCAA Tip-Off pregame show at 6:00 PM, ET on TBS.

This weekend’s Regional Finals will feature Florida vs. Dayton on Saturday, March 29 at 6:09 PM, ET followed by Arizona vs. Wisconsin at 8:49 PM, ET on TBS, the first time the Elite Eight will be televised on cable. CBS will exclusively broadcast Sunday’s Regional Final coverage with game coverage beginning at 2:00 PM, ET.

Source: Nielsen Media Research, Fast Nationals, Live +SD data stream through Sweet 16 Thursday of the NCAA Men’s Basketball Tournament. 3/18/14 to 03/27/14 vs. 03/19/13 to 03/28/13. 2014, 2013, 2012 and 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data.

LAST WEEK’S TOP 10 BROADCAST SERIES

SeriesNet.A18-49Viewers
Source: Nielsen Media Research // 11/27/17 - 12/03/17
Sunday Night FootballNBC6.4019.69 million
Thursday Night FootballNBC4.7015.60 million
Ohio St./WisconsinFOX3.6012.92 million
The OTFOX3.3010.19 million
Football Nt. in America: Pt. 3NBC3.109.71 million
This Is UsNBC2.8010.94 million
The Big Bang TheoryCBS2.5013.84 million
Young SheldonCBS2.1012.11 million
Rudolph the ... ReindeerCBS1.908.07 million
The Voice (Mon.)NBC1.909.60 million

TV WATCH TOP 10: 2017-18 SEASON AVERAGES

SeriesNet.A18-49Viewers
Sunday Night FootballNBC6.7719.04 million
Thursday Night FootballCBS4.7314.75 million
Young SheldonCBS3.8015.86 million
The Big Bang TheoryCBS3.2514.48 million
This Is UsNBC3.1811.42 million
The Voice (Mon.)NBC2.5010.72 million
The Voice (Tues.)NBC2.4010.62 million
Will & GraceNBC2.137.69 million
Grey's AnatomyABC2.178.07 million
The Good DoctorABC2.1010.86 million