Pivot To Televise Peabody Awards Through 2016

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Pivot To Televise Peabody Awards Through 2016

The University of Georgia’s George Foster Peabody Awards, considered among the most prestigious prizes in electronic media, and Pivot, Participant Media’s television network targeting millennials, have agreed to a multi-year strategic alliance beginning this year and spanning through 2016, the Peabodys’ 75th anniversary. The announcement was made today by Jeffrey P. Jones, director of the Peabody Awards, and Evan Shapiro, president of Pivot.

Beginning this spring, Pivot will be the exclusive broadcast home for the annual event. The network will produce and televise original prime-time specials spotlighting the annual winners selected by the Peabody adjudication board. The honorees will be announced April 2. The Peabody medallions will be presented May 19 at a luncheon ceremony at New York City’s Waldorf-Astoria hotel. The 2014 Peabody Awards special, premiere date to be announced, will blend highlights from the presentation ceremony with exclusive interviews with featured award recipients.

Pivot, whose focus is entertainment that inspires social change, continues to break new ground. The Peabody Awards recognize a wide range of narratives, from entertainment programming to news, documentary and public interest content. Pivot, and its digital platform, TakePart.com, will celebrate this special brand of storytelling and provide background on the long history of the awards to a national television audience. The agreement marks the first time in over a decade that the awards ceremony has had a broadcast home.

“Pivot was a natural choice for us,” said Jones, who last June became the awards program’s fifth director. “For 73 years, we have honored ‘storytelling that matters,’ and Pivot’s emphasis on entertainment that inspires action and change makes them the perfect home. Together we hope to bring greater attention not only to those in electronic media who are producing quality work, but also to the importance of the stories they are telling.”

“The Peabody Awards is one of the most important and prestigious honors in media,” Shapiro said. “It’s our mission at Participant Media and now with Pivot to elevate the impact of stories that matter. We are honored to bring this show to television so that a larger audience can celebrate the extraordinary work of these enlightened storytellers.”

The Peabody Awards, the oldest award in electronic media, were first presented in 1941. For the last several decades, the ceremony has been hosted by a who’s who of industry notables, from Walter Cronkite to Jon Stewart. Recognizing distinguished achievement and meritorious service around the world by broadcasters, cable and Webcasters, producing organizations and individuals, the awards are administered by UGA’s Grady College of Journalism and Mass Communication. Winners are selected by the Peabody board, a 16-member panel of distinguished academics, television critics, industry practitioners and experts in culture and the arts.

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